2020 Toyota Corolla Line Off Ceremony
The all-new 2020 Toyota Corolla is described as the greatest Corolla ever. The event theme uses the tagline “Greater Than Ever” in a streamlined format for the Corolla Line Off Ceremony. The corporate Toyota font is used but customized to reflect the striking, tech-filled Corolla’s modern style and re-imagined personality. The “greater than” concept is also captured through the use of the mathematical “>” symbol. The custom “A” in “GREATER” and the “V” in “EVER” are combined to create the dimensional “>” symbol, an obvious nod to the “greater than” concept as well as a visual allusion to the forward thinking of Toyota and forward motion of the Corolla itself. Along with the main logo, an event invitation and motion graphic pieces were designed and animated for use in the on-stage presentation by Toyota Team Members as they unveiled the 2020 Corolla.
